karenhurley:

Copywriter: Agustin SanchezAD: Alex Nassour Via

Specimen of the misogyny endemic to our society: women are used as an insult to a conservative definition of manhood. Glilette agrees to the scale of worth that places women below men.
This of course is limiting to how men are permitted to define themselves. This low-brow sexism works to shame men from independent definition, keeping them channeled within a narrowly restricted corridor of acceptable behavior—both to secure its power base and to bully a consumer bloc.
Nothing in this ad speaks to the merits of the product. Does it shave closer than Bic? Does it shave smoother than Dollar Shave Club? There is not even a model listed: this is messaging/positioning piece by which the brand in general reaffirms its boundaries and berates the consumer into compliance, promising to convey an experience without positing how this experience is exclusive to the brand.
Viewers are directed to a website where their face is scanned and virtual whiskers grow in real time for the user to shave. This could have been a playful and accepting website but the marketers chose an alienating and oppressive tone to feed an “us against them” belligerence, where “them” is anyone who does not conform to the trend of facial hair, itself being coöpted as a tool for consumption.

karenhurley:

Copywriter: Agustin Sanchez
AD: Alex Nassour Via

Specimen of the misogyny endemic to our society: women are used as an insult to a conservative definition of manhood. Glilette agrees to the scale of worth that places women below men.

This of course is limiting to how men are permitted to define themselves. This low-brow sexism works to shame men from independent definition, keeping them channeled within a narrowly restricted corridor of acceptable behavior—both to secure its power base and to bully a consumer bloc.

Nothing in this ad speaks to the merits of the product. Does it shave closer than Bic? Does it shave smoother than Dollar Shave Club? There is not even a model listed: this is messaging/positioning piece by which the brand in general reaffirms its boundaries and berates the consumer into compliance, promising to convey an experience without positing how this experience is exclusive to the brand.

Viewers are directed to a website where their face is scanned and virtual whiskers grow in real time for the user to shave. This could have been a playful and accepting website but the marketers chose an alienating and oppressive tone to feed an “us against them” belligerence, where “them” is anyone who does not conform to the trend of facial hair, itself being coöpted as a tool for consumption.

Nature bats last. (at Mill City Museum)

Browsing through popular Instagram accounts puts me in a bad place. It restores my despair in the general populace, reaffirms my faith in the near-term human extinction. We are all rushing toward our just deserts. (at Lake Calhoun)

It’s not just me, right? This is a ridiculously oversized lump of charcoal, right? (at CARAG, Minneapolis)

This season’s opera sets up in the Mill City Ruins. (at Mill City Museum)

Lunalux made cute little #booklets, in which the diligent student could practice #cursive.
#cahier #stationery #handwriting (at Walker Art Center)

How fitting, that I get a gold star for my “discipline”! (at Walker Art Center)

There are MANY books on #NorthKorea available at @hclib. These titles compose my next round of reading.

Yeah, that’s more like it. #JeremyMessersmith #RockTheGarden (at Rock the Garden)

Happy to see Herr Messersmith at #RockTheGarden. (at Minneapolis Sculpture Garden)

Hey, you know. Whatever. Not like I’m starving or anything. (at Burger King)

I have these miniature figurines, designed to look terrified of whatever you pose them near. A coworker’s young daughter arranged them so they were all fleeing the one with the pistol. Instinctively, she knew the unarmed people couldn’t feel safe around the open-carry guy, a concept gun activists can’t get through their skulls.

My landlord warned me: if I left my new #Weber grill out, other tenants would probably use it. He didn’t mention “…as an ashtray.” (at CARAG, Minneapolis)

"This city is what it is,
because the people are what they are.” - Plato
#Minneapolis #smokers (at Guthrie Theater)